In the six years I have worked within the ever evolving world of search marketing, I never saw myself moving down this particular career path, nor did I ever imagine I would achieve such success so soon.
But that's life, right?
All you can do is expect the unexpected and take every possible opportunity to prepare yourself for when the time comes, when your time arrives.
For me, the offer to join the eighth fastest growing digital marketing agency in the country came at the same time as other lucrative options. The end of 2013 saw me managing various teams dedicated to Wpromote's top tier clients, when offers to become the Director of Optimization at Maker Studios in Los Angeles, CA and the Director of Global Optimization for a Group M company in New York City arrived.
Being from New York and having lived in Boston, MA for two years before heading out to sunny Los Angeles, I honestly never thought about the possibility of living in the South. For a New Englander like me, the idea didn't initially seem too attractive.
While I had never visited Georgia before, I like anyone else am susceptible to irrational cliches and had the idea that the South was largely a rural place existing a few years behind the times.
Just as how most people naturally conjurer up an image of a fast talking, rude "fahgetaboutit" type of character when they hear "New Yorker," I too had my reservations about entertaining an offer to move to a brand new city that I knew nothing about.
But again, you have to expect the unexpected.
Upon close review, Cardinal Web Solutions stands as an agile, intelligent search agency that carries one fundamental value: never stop looking ahead.
My experience working with multiple agencies throughout the country shows that too often, companies reach a certain point of success and become apathetic when it comes to continually assessing their current status and taking all necessary steps to become the very best version of themselves.
This is not the case with Cardinal.
From the type of experienced, polished professionals they bring in to fulfill particular gaps in systems and processes to their ability to instantly modify services based on modern search engine algorithm demands; Cardinal actively takes steps that allows them to be prepared when the unexpected comes up.
As the company turns five-years-old this month, Cardinal is attracting national brands, while still serving as the leader of search marketing solutions for small to medium sized businesses in the Southeast.
This growth combined with their agile functionality is exactly why Cardinal is primed to become the next big thing in the digital marketing world.
As I stated in a blog post on February 24, Cardinal Web Solutions is a smart agency that justifies its services through intelligent testing, which allows them to successfully connect qualified consumers with any vertical’s target audience(s).
The combination of intelligent custom solutions and universal search tactics is exactly why their base of success will only continue to grow at exponential rates.
So for anyone waiting and watching, all I can say is that you should just expect the unexpected.