In fact, I would be hard pressed to believe that most businesses have not tried some sort of SEO package out by now.
Most likely, they have been burned by colorful promises of first page Google rankings, only to find themselves shoveling out thousands of dollars after six months of work and having very little to show for it.
"Yesteryears" big scheme was the promise of first page rankings in next to no time.
Today however, things are a bit different.
Since success in organic search is no longer directly associated with rankings, smaller companies that have jumped on the bandwagon of search marketing are now giving their employees authoritative titles to compensate for a lack of experience and proven track record of success.
Take this example I found when perusing through the popular job search site Indeed.
This particular search agency is looking for a VP of Search Marketing.
Great, fair enough.
However, isn't it odd that the expectations for a "Vice President" are attached to only five years of experience???
According to a 2014 article released by Forbes, the average age of a vice president is 43-years-old and has 15 years of experience within a particular field before being qualified to take on such a large role.
Even more concerning is that this company feels the need to specifically request that all candidates are "Self-Motivated" and understand how to use Microsoft Office Suite...
Really? Does this need to be said when looking for a VP?
There are other examples where agencies call their employees "managers" when they are actually kids right out of college.
And honestly, it's not like the business owner sitting on the other side of the monthly report meeting doesn't get this. There is a VERY noticeable difference in behavior, confidence, response and performance when you're dealing with someone who has one to two years of experience opposed to six to eight. Even more so when you're dealing with a six year director and a six year vice president.
In fact, since I have the same qualifications as the job posting, I think I'll call myself a VP from now on.
Vice President Jason Corrigan. Has a nice ring, don't you agree? :)
What Does It Mean?
At the end of the day, it means nothing to me.
My proven record of success and my six plus years of experience working with Fortune 1000 brands will always beat out these chumps in sales meetings.
My team of experienced, qualified search strategists, developers and content writers will always offer clients optimal success based on our experiences working with intuitive consumer behavior alliance models, which allows us to precisely understand what any vertical's target audience demands from their online experience and what forms of content solicit the highest levels of conversions.
To the small business owner who is left wondering what's really going on?
Give me a call if you have any questions at 631-438-6702.
More than happy to help you vet any search agency and I'll do it for free!