October 16, 2014

Radio Interview w/ Small Business Samaritans: Why Small Business Owners Need To Invest In Organic Search

Small Business Samaritans Host Phillip Saxton | Local SEO | Jason Corrigan
I sat down with Phillip Saxton of Small Business Samaritans to discuss why local business owners need to invest in Organic Search.

From fulfilling space occupied by competition to the value of social media serving as a catalyst for increasing online visibility, traffic and leads, we discuss a plethora of subjects that directly relate to local, small businesses.

Listen to another edition of our radio interview series and let me know what your thoughts are!

October 11

October 18



October 25

October 7, 2014

Keynote Speaker at Atlanta's SouthWIRED Conference: Mastering The Art of Social SEO

Mastering The Art of Social SEO | Jason Corrigan SEO
I had the fortunate opportunity to serve as a keynote speaker yesterday at the 5th annual SouthWIRED digital marketing conference in Atlanta, discussing the concept of Social SEO.

I've spoken at conferences before in upstate New York and more recently at Kennesaw State University; but this was by far the most exciting and engaging environment in my experience.

Speaking to over 80 individuals (expected 30), we took a half hour to explain:
  • what Social SEO is all about (and to an extent, what it's not about)
  • the benefits of a well-integrated Social SEO campaign
  • what metrics define success
  • what automative and manual tools to use
  • examples of how Social Media catalyzes results for visibility, engagement, word-of-mouth, etc.

SouthWIRED 2014 Digital Marketing Conference | Jason Corrigan SEO
After the presentation, we then moved into a QA session that certainly exceeded my expectations considering the volume of questions and level of conversation between audience members.

Perhaps the most surprising take-away was that though the presentation covered Social SEO from a top-level perspective, the audience clung to the concept of Google+ and its validity dedicated to user experience, branding and search visibility.

To get a glimpse of or to see the entire presentation, please review the video below. 

You can also take a look at the actual presentation as well.

Enjoy!


October 6, 2014

Radio Interview w/ Small Business Samaritans: 1190 Wall Street Business Network

1190 Wall Street Business Network | Jason Corrigan SEO
I had the wonderful opportunity to speak with the host of "Small Business Samaritans" Phillip Saxton over at Atlanta's 1190 Radio Wall Street Business Network.

Partnering with Eclipse Web Media's founder and CEO Nathan Taitt, we discuss:
  • What specific digital marketing/SEO packages offer the small business owner in terms of services and results
  • Google provides a quality user experience that can be capitalized on for conversions
  • Google continues to clean up the Internet to retain online users 


Check it out!


  
September 27
 

September 20
   

 September 13
 

August 14, 2014

A Black Eye On The Search Marketing Industry: Some Search Agencies Boost Titles Over Experience

Digital Marketing Scams | Cardinal Web Solutions
I can not imagine that at this point in the history of search marketing agencies existing, that there are small to medium sized business owners out there who have not been plagued with phone calls from salesmen trying to sell them SEO services.

In fact, I would be hard pressed to believe that most businesses have not tried some sort of SEO package out by now.

Most likely, they have been burned by colorful promises of first page Google rankings, only to find themselves shoveling out thousands of dollars after six months of work and having very little to show for it.

"Yesteryears" big scheme was the promise of first page rankings in next to no time.

Today however, things are a bit different.

Since success in organic search is no longer directly associated with rankings, smaller companies that have jumped on the bandwagon of search marketing are now giving their employees authoritative titles to compensate for a lack of experience and proven track record of success.

Take this example I found when perusing through the popular job search site Indeed.




This particular search agency is looking for a VP of Search Marketing.

Great, fair enough.

However, isn't it odd that the expectations for a "Vice President" are attached to only five years of experience???

According to a 2014 article released by Forbes, the average age of a vice president is 43-years-old and has 15 years of experience within a particular field before being qualified to take on such a large role.

Even more concerning is that this company feels the need to specifically request that all candidates are "Self-Motivated" and understand how to use Microsoft Office Suite...

Really? Does this need to be said when looking for a VP?

There are other examples where agencies call their employees "managers" when they are actually kids right out of college.

And honestly, it's not like the business owner sitting on the other side of the monthly report meeting doesn't get this. There is a VERY noticeable difference in behavior, confidence, response and performance when you're dealing with someone who has one to two years of experience opposed to six to eight. Even more so when you're dealing with a six year director and a six year vice president.

In fact, since I have the same qualifications as the job posting, I think I'll call myself a VP from now on.

Vice President Jason Corrigan. Has a nice ring, don't you agree? :)

What Does It Mean?

At the end of the day, it means nothing to me.

My proven record of success and my six plus years of experience working with Fortune 1000 brands will always beat out these chumps in sales meetings.

My team of experienced, qualified search strategists, developers and content writers will always offer clients optimal success based on our experiences working with intuitive consumer behavior alliance models, which allows us to precisely understand what any vertical's target audience demands from their online experience and what forms of content solicit the highest levels of conversions.

To the small business owner who is left wondering what's really going on?

Give me a call if you have any questions at 631-438-6702. 


More than happy to help you vet any search agency and I'll do it for free!


August 10, 2014

Before You Continue Blogging, Make Sure Your Site Is Built For Search Efficiency

Technical Site Analysis | Jason Corrigan SEO
With all the buzz around blogging and building a dynamic, interactive online experience for your users, most businesses forget to address the technical components that allow search crawlers to easily navigate through their site. 

Even worse is that most small to medium sized search marketing agencies aren't even aware or equipped with the education and the resources to address issues like outdated XML Sitemaps or poor PageSpeed. 

Before your blog can really bring you success, you need to make sure that your website's technical integrity is in tact so that when search crawlers go to look for that new "top 10" list you published, they can actually find it. 

For information on what specific aspects of your site allow for greater crawlability, check out my latest article on SEMRush




July 29, 2014

Organic Search Is Not Something You Pick Up From A Blog

Building Quality Backlinks | Jason Corrigan SEO
I recently contributed to Advanced Web Ranking where I discussed the latest trend in young search strategists sipping the kool-aid about user experience trumping optimization tactics such as word count and quality backlinks.

As I have made mentioned many times before, there are a number of irrational concepts that are regurgitated relentlessly despite the fact that they are largely based on pure word-of-mouth gossip instead of testing.


From the idea that the World Wide Web has no place for public contribution of thought and experience to buying into anyone who says that they know Google's entire algorithm, it's important that those who are in a position of experience speak openly about the intricacies of organic search.


To read the entire article, check out Reality Check: Organic Search is Not As Easy As Reading A Blog.


Let me know what YOU think!!!


December 23, 2013

Google Is Aware Of SEOs Bribing Bloggers...Listen Before Reacting

SEOs Bribing Bloggers | Jason Corrigan SEO
Google's head of search spam Matt Cutts sent out a Tweet last Friday, saying that he and his team are aware of a practice that sees SEOs building links through gift exchanges.

Like any other situation where the walking, talking search marketing Messiah sends out a Tweet; thousands of SEOs immediately jumped across the blogosphere to let the world know....nothing.

Just as many inexperienced SEOs went running rampant over the idea that Infographics were no longer valuable back in 2010 or that Google+ does not have a direct impact on search listings, we find ourselves in one more situation where too many people are reacting and not listening.

The concept in question sees search marketers reaching out to bloggers and/or webmasters, usually through an e-mail exchange, asking if they will create content around specific concepts in exchange for some form of goods.